Your Market For Capable Customers
Because Myanmar is starting from a lower base, the market should see rapid uptake of accounting openings, as financial institutions grab the low-hanging fruit. But this isn't happening. Why?
Fear of the Unknown
Mobile phone provide an untapped opportunity for expanding financial services adoption, but phones are primarily used for the camera function, surfing Facebook, and messaging friends and family.
The importance of planning, saving, and using financial accounts as safe stores of value is unrealized
across the country.
The barrier to entry feels too high to give digital money a chance. Most have never entered a bank, and think they don't have enough money to use bank services
Any effort to introduce and onboard new customers to create new financial services requires building...
Meet the Build3 Platform
The Build3 Platform combines algorithm, user segmentation and entertainment-driven financial education to seamlessly connect consumers to financial institutions. The system is optimized to equip customers to open an account, combat account dormancy, and facilitate customer sentiment measurement.
HOW IT WORKS
Finance is scary. Finance is boring.
Grab the user's attention. Calm her fears. Make her laugh.
Simplify the learning with simple messaging and rules of thumb. Check for retention. Gauge
Lock in the learning with easy next steps. Streamline the onboarding process. Link to DFS partners and tools.
MEASURE YOUR SENTIMENT
Positive Messaging for Your Institution
Reduce signup friction
Raise expectations of quality
Combat account dormancy
Gather customer feedback
Less expensive than below-the-line marketing efforts
More engaging than traditional above-the-live marketing efforts
Continuous messaging to seal the lead
ACADEMIC RESEARCH & USER TESTS
Tech Touch Balance
Beyond the Classroom
Innovations for Poverty Action