Your Market For Capable Customers

MISSED OPPORTUNITY

Because Myanmar is starting from a lower base, the market should see rapid uptake of accounting openings, as financial institutions grab the low-hanging fruit.  But this isn't happening.  Why?

Digital Literacy
Financial Literacy
Fear of the Unknown

Mobile phone provide an untapped opportunity for expanding financial services adoption, but phones are primarily used for the camera function, surfing Facebook, and messaging friends and family.

The importance of planning, saving, and using financial accounts as safe stores of value is unrealized

across the country.

The barrier to entry feels too high to give digital money a chance.  Most have never entered a bank, and think they don't have enough money to use bank services 

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REACHING CUSTOMERS

Any effort to introduce and onboard new customers to create new financial services requires building...

Meet the Build3 Platform

The Build3 Platform combines algorithm, user segmentation and entertainment-driven financial education to seamlessly connect consumers to financial institutions. The system is optimized to equip customers to open an account, combat account dormancy, and facilitate customer sentiment measurement.

HOW IT WORKS

Emotionally Engaging
Build Capability
Trigger Action

Finance is scary. Finance is boring.

Grab the user's attention. Calm her fears. Make her laugh.

Simplify the learning with simple messaging and rules of thumb. Check for retention. Gauge 

customer sentiment.

Lock in the learning with easy next steps. Streamline the onboarding process. Link to DFS partners and tools.

MEASURE YOUR SENTIMENT
Positive Messaging for Your Institution
  • Reduce signup friction
  • Raise expectations of quality
  • Combat account dormancy
  • Gather customer feedback
GENERATE LEADS
Client Implications
  • Less expensive than below-the-line marketing efforts
  • More engaging than traditional above-the-live marketing efforts
  • Continuous messaging to seal the lead

ACADEMIC RESEARCH & USER TESTS

Tech Touch Balance

Accion

Beyond the Classroom

Innovations for Poverty Action

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