Driving FinTech Literacy
Building digital literacy capacity while re-establishing trust in financial institutions in the digital world. It’s an avenue for Myanmar’s DFS providers to invest in literacy that is directly connected to converting quality customers.
Emotional engagement builds trust in digital financial services.
Driving Financial Technology
The series of eight animated shorts, called “Lu Mite Nae Ngwe Ah Tu Ma Nay” (Fools and their money soon part), is featured in ONOW’s financial health chatbot “Maung Sa Yin Kaing”, which has been used by 150,000 people to learn financial management and entrepreneurship. New episodes will be released every month through June 2019 on Mr Finance Bot.
After viewing, users are connected to websites of the world’s leader in digital payments, Visa and Myanmar’s top financial institutions A Bank and Yoma Bank to learn more about different options for DFS, including existing financial products, mobile money, digital payments, and other formal financial services.
Phone-based wallets and mobile money
Ease of using points of sale and eCommerce
Keeping PINs and Passwords private
Sending money to friends and family easily by e-money
3 Steps. 2 Minutes
Finance can be scary, and boring. Grab the user's attention. Calm her fears. Make her laugh.
Interactive Learning Modules
Simplify the learning with friendly messaging and rules of thumb. Check for retention. Gauge customer sentiment.
Calls to Action
Lock in the learning with easy next steps. Streamline the onboarding process. Link to DFS partners and tools.
This product is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of ONOW Myanmar Co. Ltd. and do not necessarily reflect the views of USAID or the United States Government.
Visa is the world’s leader in digital payments.