Ma Aye Aye Story

Choose Your Own Adventure Graphic Novel

Ma Aye Aye Story

ONOW produced a Digital choose your own adventure story where the user gets to help the woman along her business journey. This format teaches smart business and financial management concepts in the context of common day-to-day decisions. The character is relatable and someone to be aspired to, allowing people across Myanmar to connect to her and her family in a dramatic and effective way.